The Asia Business Model Challenge (ABMC) is a cross-border, non-profit educational initiative jointly led by a network of Asian universities and entrepreneurship hubs. Since its founding in 2021, ABMC has provided a platform for university-based startup teams to collaboratively refine and validate business models within diverse Asian market contexts.

Building upon the foundation of the Japan Business Model Competition (JBMC), ABMC convenes selected student startup teams from Japan, Korea, Singapore, and other Asian regions. Distinct from a traditional competition, ABMC emphasizes dialogue, mentorship, and co-creation among student founders, faculty advisors, startup mentors, and investors.